B2B Growth & GTM Advisory · Singapore
AGM Advisory works with B2B software, data, and services teams that have early traction but messy revenue motion. We install the qualification, messaging, and outbound systems that make pipeline repeatable instead of lucky.
Trusted by revenue teams across APAC & EMEA
Median change over the first two quarters · 38 engagements, 2019–2025.
What we do
We define your ICP, buying triggers, qualification rules, and stage exits so sellers spend time only on accounts that can close — and you can see why a deal is real.
A weekly rhythm of experiments, channel scorecards, and messaging reviews that keeps outbound, partner, and content motions sharp instead of drifting on autopilot.
Senior head-of-growth judgment for teams that need a steady hand on GTM before a full-time executive hire makes financial sense.
How engagements run
Measured outcomes
Aggregate medians across 38 advisory engagements completed between 2019 and 2025. Each client measured against its own pre-engagement baseline; outliers above the 95th percentile excluded.
Methodology: outcomes are self-reported by client RevOps and reconciled against CRM exports at engagement close. Past results do not guarantee future performance.
“AGM cut our low-fit demos by a third in one quarter and gave our two AEs a qualification model they actually trust. It paid for itself before the engagement ended.”
Selected work
Rebuilt qualification and discovery so AEs stopped chasing tyre-kickers. Low-fit demos fell 31% and win-rate on qualified deals rose from 18% to 26% over two quarters.
Repositioned a horizontal data offer into three buyer-specific plays across APAC, lifting cold-reply rates from 1.9% to 4.3% and shortening the sales cycle by 19 days.
Built the first outbound motion from scratch — ICP, list strategy, and a six-touch sequence that booked the team's first 22 repeatable demos in eight weeks.
Insights
Common questions
Most run 8–12 weeks of active work, followed by an optional light monthly cadence. We scope the exact length after the diagnosis in weeks 1–2.
B2B software, data, and services teams between roughly $1M and $15M ARR with early traction but inconsistent pipeline. We take a handful of engagements at a time.
Alongside. We install systems in working sessions with your AEs and RevOps so the capability stays after we leave.
Fixed-scope project fee for the diagnosis-and-install phase, then a flat monthly retainer if you want ongoing operating support. No commission, no equity.
We work across APAC and EMEA, with most engagements run remotely and a few on-site weeks in Singapore, Sydney, or London.
Who you work with
Marcus GrantManaging PartnerEx-VP Sales at two B2B SaaS scale-ups. 16 years building pipeline across APAC.
Aishah LeungGTM LeadOutbound and lifecycle specialist. Previously led demand gen at a Series B data firm.
Ravi SilvaRevOps AdvisorForecasting, CRM, and reporting. Built RevOps from zero at two seed-to-Series-A teams.
We take on a handful of engagements at a time. If you're evaluating advisory help or comparing vendors, send a short note and we'll set up a 30-minute call within two business days.
Or email hello@agmadvisory.com · +65 6817 4420